These days it seems like everyone and their mother has their own blog of some sort – but for good reason. Blogs are an excellent tool in the online business arena for many reasons. Whether you are new to life coaching or have been in the industry since before blogging was popular, establishing your online presence has never been more important. In this article, we will discuss 5 reasons why every life coach should start a blog.
Taking your coaching business online means opening up your business to potentially hundreds – if not thousands – of potential clients. And thousands of dollars.
Yes, being active in various Facebook groups, having a Twitter, and building a following on Instagram are all very important when it comes to establishing an online presence. Social media is an amazing way to make connections with clients and put your coaching business out there.
However, making posts and commenting is not enough to generate enough leads to keep your business running.
When you take the initiative to start a blog, you become much more than an avid poster on social media. You become a content creator.
You are also taking charge of the direction you want your life coaching business to go in.
Let’s take a look at the reasons why you need to get started with your life coaching blog.
5 Reasons Every Life Coach Should Start a Blog
1. Establish Yourself as an Expert
People follow you on social media because they already know that you’re an expert in your field. How you establish your expertise is with a blog.
When you start a blog, you create a platform for yourself where you get to share your knowledge, expertise, and opinions in the life coaching industry. While many may argue that the life coaching industry is saturated, it is actually growing in demand and popularity – with plenty of room for thousands of more life coaches to enter the market.
That being said, it is important to stand out in the online crowd.
Starting a blog is the perfect way to showcase your uniqueness – what makes you special and different from all of the other coaches. You can share knowledge that you have obtained over the years as a life coach. You can share successful stories of previous clients. You can have a section of reviews from past clients. You can provide resources for potential clients looking for help.
Your blog is your chance to present yourself to thousands of people looking for the right life coach.
2. Create a Home for Everything Else You Do Online
Having an online presence is more than social media, as we have already established. It is also more than your blog. It is everything you do in the online space to promote your business.
You can be a guest on podcasts or Youtube videos. You might be featured in various online articles. You can write guest posts on other websites. And much more.
Everything that you do can link back to your blog, creating a homespace for your online presence.
When a visitor browses through your blog, they will have access to everything you have promoted online and can find Youtube videos, podcasts, and more. Vice versa, when someone listens to a podcast episode you were featured in and wants to learn more about you, they can be linked directly to your blog to find out more about who you are and how you can help them.
3. Additional Streams of Income and 4. Lead Generation
When you begin gaining online traffic to your blog from your social media pages, podcasts episodes, etc., you will need to convert them to leads. A popular way to do this is by starting an email list. Simple, yet effective.
While the people streaming in might not be ready to purchase a life coaching package from you yet, they might be down the road. If you can give them free advice and/or tips in a valuable email campaign, they will be more likely to trust you. They will feel as if they are building a relationship with you – if you do it right.
An email list is also a great way to promote new blog posts that can be shared out to their friends and followers.
Other ways to create additional streams of income when you start a blog is through advertising and sponsored content.
If there are, of course, other services that you provide, they can be promoted via your blog as well.
5. Put Yourself Out There
People crave authenticity and vulnerability. They want to see you and know that you are a real, relatable person. When you decide to start a blog, you really are putting yourself out there for the world to see. And what people want to see is realness.
Having a blog gives you a chance to share your story, your triumphs, your losses. What you’ve learned and why you want to help others.
Making money is important, but helping others change their lives is the number one priority of a life coach.
When a potential client is looking through your blog, considering you to be the person who can help them overcome personal, lifelong struggles, they deserve the chance to see the real you. Starting a blog is giving them a peak through the window of your life. The more they feel like they can trust you, the more likely they will be to hire you.
It all begins with the courage to start a blog. Being vulnerable can be scary, but the sacrifice is worth it.