Perhaps you have firsthand experience with a life coach or mentor, and feel inspired to help others.
Maybe you actively help your friends and family achieve their goals. It makes you feel good to help others, and now you are considering the possibilities of becoming a successful life coach.
If this sounds like you, you may also be wondering how to break into the profession and if you can be successful in it. According to Entrepreneur Magazine, life coaching is a career path well worth exploring, considering 83% of individuals who seek the services of a life coach find satisfaction and would recommend it to others.
Entrepreneur.com, a well-respected publication carrying stories about entrepreneurship, small business management, and business in general, believes life coaching is a growing industry with a bright future.
Entrepreneur suggests the following when considering a profession in life coaching.
Don’t Rush Into a Life Coaching Business
Just like all other things in life, rushing headlong into the decision to become a life coach without doing your research can prove very expensive. You first want to fully understand what a life coach does and your reasons for becoming one.
Understanding what a life coach does not do is equally important. Should you feel your reasons for becoming a life coach align with the industry, you can start to consider a certificate program.
Find the Right Life Coach Training Program for You
Finding the right program requires research but you can use your reasoning for becoming a coach to help find your program.
Above all, whichever program you chose, it should be accredited by the International Coach Federation (ICF). Unfortunately, some life coach training programs are not credible and may be scams altogether. Be skeptical. Do your homework.
You’ve already identified your reasons for wanting to become a life coach and have probably also identified the areas that most interest you. Life coaching covers all aspects of life, be it career development, coaching for personal health and welfare, or you may want to help younger people prepare for the road ahead.
As a life coach, you can specialize in select areas of coaching and development so look for credible certificate programs that cover your interests.
How will you deliver your life coaching services?
Today, you don’t have to rely on renting office space or traveling to your client’s homes or places of business to deliver services. Instead, you can leverage technology to help gain visibility and expand your potential client pool. Successful life coaches use several forms of media to provide their services including teleconferencing, social media, blog writing, podcasts, and YouTube videos.
Before you complete your certification and begin looking for and serving your clients, you should identify and become familiar with the types of media you will use to build your career.
Remember, the more avenues you use to share your services and success stories, the more likely you are to reach new clients. Word of mouth is also a vital factor in your success. Having additional visibility beyond client referrals helps to legitimize your position as a life coach in the eyes of your potential new clients.
Finish your certification and get ready to start your business
Once you’ve figured out how you will deliver your services you should complete your certificate and build your presence; online and offline. Providing credible information on your website and using multimedia channels, such as Facebook, Twitter, and Instagram will help you develop an online presence.
In your community, you may be able to reach out to local schools and career centers to offer information seminars to help develop a client base. Offering services to your friends and family are also a great way to gain experience (careful not to push boundaries). You may also volunteer your services to help establish yourself and break into your new field.
If you chose to showcase some of your success stories on your website or through another form, always get permission from your clients and use their initials or an alias to protect their identity. Developing and showing off your experience through several marketing channels will help you establish yourself as an expert in your field but remember, you must be patient. Nothing happens overnight.
From a budding industry established some twenty years ago to its current-day strength, life coaching has penetrated all aspects of life and development with great success. Yes, it took a while to get to this point, but we’re here.
The future of the life coaching industry is bright.